{"title":"Mom Haircare","description":null,"products":[{"product_id":"postpartum-hairfall-serum","title":"Postpartum Hairfall Serum","description":"\u003cp\u003ePostpartum Hairfall Serum\u003c\/p\u003e\n\u003cp\u003eA lightweight, leave-in scalp serum that reduces postpartum hair shedding, strengthens roots, and supports visible regrowth — no rinse needed.\u003c\/p\u003e\n\u003cp\u003eFull description\u003c\/p\u003e\n\u003cp\u003eIt often starts quietly — more hair on the pillow, more in the shower drain. Postpartum hairfall affects most new mothers and, while natural, it can feel deeply unsettling. The Putchi Postpartum Hairfall Serum is designed to step in with targeted, consistent care.\u003c\/p\u003e\n\u003cp\u003eCaffeine is at the heart of this formula — a clinically recognised active that stimulates hair follicles and prolongs the growth phase of the hair cycle. Alongside it, Rice Protein and Hydrolyzed Oat Protein strengthen fragile strands from within, while Pea Peptide supports follicle nourishment and density.\u003c\/p\u003e\n\u003cp\u003eHibiscus Extract — used for centuries in hair care across South Asia — helps condition the scalp, reduce breakage, and support healthier growth. Niacinamide improves scalp circulation, and Sodium Hyaluronate keeps the scalp hydrated and balanced. Jojoba Oil and Vitamin E complete the formula with antioxidant and conditioning care.\u003c\/p\u003e\n\u003cp\u003eApplied daily to the scalp and left in — no rinsing required — this serum fits seamlessly into any morning routine. Safe during breastfeeding.\u003c\/p\u003e","brand":"maamae","offers":[{"title":"30ml","offer_id":44600809783361,"sku":null,"price":749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/0431\/9809\/files\/5_79594bfe-96b4-4dbf-a934-7120ec9666ee.webp?v=1789545987"},{"product_id":"pure-almond-oil","title":"Pure Almond Oil","description":"\u003cp\u003ePure Almond Oil\u003c\/p\u003e\n\u003cp\u003eOne ingredient. Nothing added. 100% cold-pressed Sweet Almond Oil — rich in Vitamins A and E — for deeply nourished skin and strengthened hair, for all ages.\u003c\/p\u003e\n\u003cp\u003eFull description\u003c\/p\u003e\n\u003cp\u003eSometimes, the simplest formula is the best one. The Putchi Pure Almond Oil contains exactly one ingredient — 100% cold-pressed Sweet Almond Oil — and nothing else. No fillers. No mineral oil. No additives. Just the full, natural potency of Prunus Amygdalus Dulcis, preserved through cold pressing.\u003c\/p\u003e\n\u003cp\u003eSweet Almond Oil is one of nature's most versatile skin and hair oils. Rich in Vitamins A and E, essential fatty acids (oleic and linoleic acid), and natural antioxidants, it absorbs gently into skin and hair without leaving a heavy or greasy finish. On skin, it softens, hydrates, and supports the natural moisture barrier. On hair, it nourishes from root to tip — reducing dryness, adding shine, and strengthening against breakage.\u003c\/p\u003e\n\u003cp\u003eIts mild, hypoallergenic nature makes it suitable for the most sensitive skin — including newborns. It is equally at home as a daily baby massage oil, a postpartum body oil, a face moisturiser, a hair mask, or simply a nourishing hand oil.\u003c\/p\u003e\n\u003cp\u003eOne oil. Endless uses. For your entire family.\u003cbr\u003e\u003c\/p\u003e","brand":"maamae","offers":[{"title":"100ml","offer_id":44600814633025,"sku":null,"price":899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/0431\/9809\/files\/1_468aadd7-594c-4dea-b208-9b4645560652.webp?v=1789546100"},{"product_id":"coconut-milk-massage-oil","title":"Coconut Milk Massage Oil","description":"\u003cp\u003eCoconut Milk Massage Oil \u003c\/p\u003e\n\u003cp\u003e100% pure organic virgin coconut oil, traditionally extracted from fresh coconut milk — deeply moisturising, naturally nourishing, and safe for baby massage, skin, hair, and cooking.\u003c\/p\u003e\n\u003cp\u003eFull description\u003c\/p\u003e\n\u003cp\u003eSome of the best ingredients need no improvement — only care in how they are made. The Putchi Coconut Milk Massage Oil is 100% pure organic virgin coconut oil, traditionally extracted from fresh coconut milk using a method that preserves every natural nutrient the coconut has to offer.\u003c\/p\u003e\n\u003cp\u003eUnlike refined coconut oils processed with heat and chemicals, this oil is cold-extracted from organic coconut milk — retaining its natural lauric acid content, essential fatty acids, natural antioxidants, and distinctive fresh coconut character. Lauric acid, which makes up a significant portion of coconut oil's composition, is known for its moisturising and protective properties on skin.\u003c\/p\u003e\n\u003cp\u003eFor baby massage, it is deeply nourishing — warming easily between palms, absorbing gently into skin, and leaving a soft, healthy finish without heaviness. For hair, it conditions from root to tip, reduces dryness, and supports strength. And because it is 100% pure and organic, it is equally safe as a cooking oil — making it a truly multipurpose product for the whole family.\u003c\/p\u003e\n\u003cp\u003eFree from refining, bleaching, and synthetic additives. Coconut oil the way it should be.\u003c\/p\u003e","brand":"maamae","offers":[{"title":"100ml","offer_id":44474290700353,"sku":null,"price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0726\/0431\/9809\/files\/1_64ca2f3c-2c22-4d23-9c11-c9c21bd22bba.webp?v=1789546151"}],"url":"https:\/\/maamae.com\/collections\/mom-haircare.oembed","provider":"maamae","version":"1.0","type":"link"}